› Today’s lead
An open editorial on the future of media
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Wired Bet Against the Chatbot, Axios Cut to the Bone — and Media’s Safe Middle on AI Became the Riskiest Place to Stand
Wired shipped a global app with no AI chatbot and Axios turned its software arm profitable only after cutting it from 120 people to 45 — while a fresh wave of local-news layoffs at McClatchy and Scripps showed exactly what the comfortable…
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Essays
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Governing WordPress AI: How Publishers Can Keep Their Voice
WordPress released an AI plugin that offers fundamental editorial features for publishers but requires extensions to meet specific brand needs.…
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Why Editorial Workflows Are Becoming the Competitive Advantage in 2026
Editorial workflows are the new competitive battleground for publishers. Most editorial work happens outside the CMS, but companies now see…
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Media
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Wired Bet Against the Chatbot, Axios Cut to the Bone — and Media’s Safe Middle on AI Became the Riskiest Place to Stand
Wired shipped a global app with no AI chatbot and Axios turned its software arm profitable only after cutting it…
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Google Put a Dollar Figure on AI Answers — and Proved Blocking Every Bot Was the Wrong Fight
Google has quietly started paying publishers when their work shapes an AI answer — an unauditable check that concedes the…
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When the Ad Business Consolidated, the Pitch Was the First Thing to Go
PepsiCo and Coca-Cola were sorted between two holding companies in a single week with barely a pitch between them —…
03
WordPress
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Gutenberg 24.0: Responsive Galleries, Title-Level Revisions, and the Dashboard Learns to Say No
September 16, 2026 — Gutenberg 24.0 shipped September 16 with three changes that each close a gap publishers have worked…
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September 2026 Developer Roundup: Playground Speaks to AI Agents, a DataViews Bundling Trap, and the Site Editor’s Second Draft
September 10, 2026 — The first developer roundup of the WordPress 7.2 cycle landed three days after the 7.1 release…
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Gutenberg 23.9: Toolbar Insertion, Global Styles for Forms, and the Drift Detector
September 2, 2026 — Gutenberg 23.9 shipped September 2 with a set of quality-of-life changes that look minor in the…