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Media
Coverage of the publishers, platforms, and people shaping the media business in the AI era.
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Publishers Are Finally Making Real Money From AI — by Selling Trust, Not Traffic
Collective licensing is quietly paying publishers millions in fresh revenue for content that regulated industries can legally trust — even as AI-generated fake newscasts…
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Publishers Are Done Waiting for Google’s Intent — Now They Manufacture Their Own
As Google’s intent-rich search traffic disappears, publishers from People Inc to BuzzFeed are learning to manufacture demand from their own audiences — while AI…
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Byron Allen Didn’t Buy a Newsroom — He Bought a Brand to Point at YouTube’s Ad Billions
Byron Allen reveals BuzzFeed was never about journalism — it’s a storefront for a free-streaming aggregator chasing a slice of YouTube’s ad billions —…
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Polymarket’s Fake-Charts Army Proves Manufactured Authenticity Is Media’s Real Growth Business
Byron Allen opens his ownership of BuzzFeed and HuffPost by cutting a third of the staff, while leaked Polymarket training videos, a wave of…
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Your Most Valuable Reader Is Now a Bot That Skips Ninety-Nine Percent of the Page
Akamai says the most valuable visitor to a publisher’s site is now an AI crawler that reads barely one percent of the page —…
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Media’s New Owners Keep Betting the Journalism Was the Problem
Cecilia Vega’s account of editorial interference at CBS and a fresh round of BuzzFeed and HuffPost layoffs suggest media’s new owners see the newsroom…
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Reach Lost Half Its Google Traffic and Told Investors It Won’t Return — The Post-Search Newsroom Is No Longer Hypothetical
Reach told investors its Google traffic is down 55% and won’t recover — while a 233-year-old newspaper and a newsletter platform that wants to…
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Hearst Is Rebuilding Its Journalism for the Machines While the Rest of Media Blocks the Bots — Only One Side Has the Traffic to Show for It
Hearst says its traffic from AI engines is up 600% and is rebuilding its journalism into machine-readable fragments to win more of it —…
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The Guardian Turned Its Ownership Structure Into a Product While the Rest of Media Kept Selling the Newsroom to Power
The Guardian raised two million dollars from a single email about who owns it — proof readers will pay for independence — while Versant…
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Media Stopped Trusting Its Own Numbers — and Started Consolidating Around Power
More than half of all email clicks turn out to be bots and only 17% of Americans trust newspapers — so media’s power is…
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